Smiley Digital feedback

Smiley Digital™

Omnichannel Feedback for all digital touchpoints

Where to use Smiley Digital

  • Emails

  • Webpages

  • Apps

  • Customer service systems

  • Intranets

  • Online shops

4 types (interchangeable)

  • Email

  • Embed

  • Pop Up

  • Solo


One smiley digital token gives you 12 months use to any of these with the ability to change the type to suit with each survey.

High response rates giving actionable, fully anonymous feedback

  • Ready to use in minutes and easy to deploy

  • For virtually all digital and physical touchpoints

  • Easy, safe and fast way for people to share feedback

  • Gain in-depth insights to improve your performance


At a glance, the 3-screen user experience

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Smiley Digital survey.png

Screen 1. Your survey question

Ask anything and change it as often as you want.

examples: Please rate our service, How was your workday? Please rate your checkout experience, etc.

Smiley Digital Follow Ups.png

Screen 2. Follow Ups

Follow Ups are further icons  used to identify experience "highlights" and "pain points". They tell you what's making your users unhappy and allow you to make improvements. You can use between 2 and 6 follow ups.

Some follow up examples for customers: speed of site, product stock, delivery options, payment option

For HR: remote working, feeling isolated,  workload.


Screen 3 Open Feedback

Your customers & employees give you more detailed open feedback via the virtual keyboard.

Perfect for adding more detail on your Follow Ups or for highlighting other pain points.

Key Features

The familiar and iconic Smileys at your service
Improve the engagement with a non-intrusive and friendly user experience. It’s a common solution giving you insights for both your digital and physical touchpoints.

Uncover the ‘why’ behind good or bad experiences
Gain deeper insights into your service performance for instant and continuous improvement with follow-up questions and open comments.

Fast deployment and easy to use: No IT support needed
Pop-up or Embed surveys are placed seamlessly on your web page with simple scripts, while Solo is a fully digital, out-of-the box, solution. Updates are automatic and free, including fast and friendly support when needed.​

Key Tools

Web & Email Reports
Role, Location, and time-based result summaries sent to your email.

Interaction Reports
1-page printable summary report for sharing your results internally and in location.


Social Sharing
Click-to-share summary image for sharing your results online.

Real-time Collaboration
Offers instant awareness of service decline via automated app and email notifications. Collaborate and comment on alerts as issues are being resolved.

1 Smiley Digital = 4 options (swap and change to suit).

Option 1. Email

Embed your survey anywhere in your email message including within your email signature.

Recipient selects one of the four Smileys directly from the email.
They are re-directed to a web page where they answer the Follow-Up question and leave additional comments in the Open Feedback screen.

Perfect for:

  • Employee well-being surveys

  • Customer surveys

  • Student surveys

  • Service desks

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Option 2. Embed

Flexible placement within web pages and mobile apps at any stage of the customer journey.


Many of our customers embed a Smiley Digital as part of their online checkout process, gathering valuable feedback from customers and using the Follow Up & Open Feedback responses to improve their service.


Option 3. Pop Up

Single use appearance during the customer journey - for example during checkout or a "thank you for visiting" - to gather immediate feedback.

Statistically significant response rates.

Pop Up

Option 4. Solo

Safe & easy micro-feedback channel for both physical and digital customer touchpoints.


Using a short URL and/or a QR code, your customers and employees are directed to your unique feedback webpage via their mobile phone's or computer's browser.

Solo QR code example 01.png
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Solo 1.png

Once there, they are led through the same 3-screen user experience of survey question, follow up responses and then Open Feedback.

Get maximum feedback volumes from a single device using your posters as Call-to-Action signs placed around facility and grabbing your users' attention.

Some good use examples include posters around your offices, your school buildings and around a large retail outlet.