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Smiley Digital™

Feedback for Email and your digital business

  • Emails

  • Webpages

  • Apps

  • Customer service

  • WhatsApp & SMS

  • Intranets

  • E-Commerce


and as SOLO the perfect stand-alone QR code feedback solution


High response rates. Fully anonymous.

  • Easy to deploy

  • For virtually all digital touchpoints

  • Safe & fast way for people to share feedback

  • Gain in-depth insights to improve your performance

At a glance, the 3-screen user experience

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Screen 1. Your survey question

Ask anything and change it as often as you want.

examples: Please rate our service, How was your workday? Please rate your checkout experience, etc.

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Screen 2. Follow Ups

Follow Ups are further icons  used to identify experience "highlights" and "pain points". They tell you what's making your users unhappy and allow you to make improvements. You can use between 2 and 6 follow ups.

Some follow up examples for customers: speed of site, product stock, delivery options, payment option

For HR: remote working, feeling isolated,  workload.


Screen 3 Open Feedback

Your customers & employees give you more detailed open feedback via the virtual keyboard.

Perfect for adding more detail on your Follow Ups or for highlighting other pain points.

Smiley Digital range

1 Smiley Digital licence gives you 12 months service.

Change the type to suit the survey as often as you want.


Embed your survey anywhere in your email message or within your email signature.

Recipient selects one of the four Smileys directly from the email.
They are redirected to a web page where they answer the Follow-Up question and leave additional comments in the Open Feedback screen.

Perfect for:

  • Employee well-being surveys

  • Customer surveys

  • Student surveys

  • Service desks

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Flexible placement within web pages and mobile apps at any stage of the customer journey.


Many of our customers embed a Smiley Digital as part of their online checkout process, gathering valuable feedback from customers and using the Follow Up & Open Feedback responses to improve their service.



Single use appearance during the customer journey - for example during checkout or a "thank you for visiting" to gather immediate feedback.

Statistically significant response rates.

Pop Up


Safe & easy micro-feedback channel for both physical and digital touchpoints.


Use a QR code or short URL direct people to your unique webpage where they give feedback using their mobile phones or browser. Safe and quick.

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On the webpage they are led through the same 3-screen user experience of survey question, follow up responses and Open Feedback.

Get maximum feedback from a single device using posters as Call-to-Action signs to grab your users' attention. Add the QR code to your till rolls, menus, tables and on posters around your offices, school buildings or retail outlets.

The opportunity to grab feedback in the moment in multiple places is huge.

Key Features

The familiar and iconic Smileys at your service
Improve the engagement with a non-intrusive and friendly user experience. It’s a common solution giving you insights for both your digital and physical touchpoints.

Uncover the ‘why’ behind good or bad experiences
Gain deeper insights into your service performance for instant and continuous improvement with follow-up questions and open comments.

Fast deployment and easy to use: No IT support needed
Pop-up or Embed surveys are placed seamlessly on your web page with simple scripts, while Solo is a fully digital, out-of-the box, solution. Updates are automatic and free, including fast and friendly support when needed.​

Key Tools

Web & Email Reports
Role, Location, and time-based result summaries sent to your email.

Interaction Reports
1-page printable summary report for sharing your results internally and in location.


Social Sharing
Click-to-share summary image for sharing your results online.

Real-time Collaboration (premium service)
Offers instant awareness of service decline via automated app and email notifications. Collaborate and comment on alerts as issues are being resolved.

Try it - EMBED

Click the smiley face below to run the survey on this page

Try it - QR code

Use your phone to scan the QR code below and be sent to your unique survey page

Smiley Digital is now available to rent.

For more details, please click the image or see here

Rent it

Contact us, ask for a quote or book a free online demo

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