Web Smileys™

Cover your online service

Measure the user experience of your online services with the perfect addition for collecting online customer feedback.

Place a Web Smiley panel on your webpage to capture user experiences.

  • Full compatibility
    Seamless functionality with the Smiley Terminal and Smiley Touch

  • Open feedback
    Get deeper insights into service performance

  • No IT support needed
    Placed on your webpage via a simple script, and updates are free and automatic.

Intelligent Reporting

Live actionable business insights, always included.

Track your performance with intuitive and interactive data analytics, auto-updated every 15 minutes.


Use the Happy Index or NPS (Net Promoter Score) to track customer satisfaction against your target, pinpoint issues and uncover problems. With these live business insights, you can make informed decisions on where to improve your service. Once introduced, you continue measuring the effect of your improvements on customer satisfaction to verify how well they are working. Use this simple fine-tuning process to work towards your goal of 100% customer satisfaction.


Use our free API to integrate feedback into your company's systems.

Access your results 24/7 via our online dashboard OR free mobile App (iOS/Android). Automated reports are emailed to you every week.

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Quick View: your status, at a glance

Quick View offers an overview of your key performance results summarised in simple and informative widgets.

It helps you focus on the most important information.

With over 1 BILLION feedbacks collected across the globe, you can rely on our industry bench-marking data.

The KEY FINDINGS widget tells you where your customer satisfaction results currently stand within your sector.

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Analytics - dig deeper into your data

The Analytics section of the Reporting Service automatically updates every 15 minutes. This allows you to research long term trends and pinpoint exact times and places of any service decline.

You get full control to analyse your past and current performance. Using the blue line Happy Index is a simple way of setting targets and bench-marking against your sector. Alternatively, NPS replaces the Happy Index at the click of a button.

These live business insights help you make informed decisions on what improvements should be introduced and where you should implement them.

Hourly distribution

A useful tool for identifying performance dips in the day. In the above example, performance dips after lunchtime easily identified by the falling blue line (The Happy Index). Could this be a change in workers, or stock not available?

Open Feedback

Displays the open feedback results from the third screen. On average, 15% of users who clicked the second screen icons, will add their open feedback. A spam filter is available.

This is a useful widget for drilling down further in to your customer's experience to identify their highlights and pain-points with your service. 

Data Exports

 Social Sharing

You can share your results on social media using our handy social report whenever you want to.


For live updates, send your social reports directly to an LED screen in location so your customers can see that you really care about the service they receive.


Weekly & Monthly Reports via email

The Reporting Service will automatically email users weekly and monthly location-based PDF reports. These can be easily configured to suit you.


Reports when you want them

You can export any report you need directly from the Reporting Service. Want to see what your customers thought of your service last Tuesday between 4 and 5pm? You can do it. Want to see how Branch 3 performed in March last year? You can do that too.

Included Features

Web & Email Reports (FREE)

Role, location and time-based result summaries sent to your and your colleagues' email every week and every month.

Based on your preferences, reports can be customised. For example a store manager would want to see their results. The area manager would want to see their area's results. The boss would want to see all results, but probably only weekly.

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Customer Interaction Reports (FREE)

A one page printable summary report for sharing your results internally and in location.

Export from the Reporting Service at any time in PDF format

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