About Us


We are the global leader in instant customer and employee satisfaction reporting with our innovative feedback smileys. We deliver world-class service on time, without exceptions.

Our broad experience in both European and US markets has enabled us to gather an extensive worldwide market intelligence database.


Thanks to our unique insight to most industries and a leadership team made up from global industry leaders, we have a firm background to help you increase your customer and employee happiness.

Smiley Feedback Ltd

We are authorised UK sales partners of the HappyOrNot®service.

Since 2009

Developing innovative solutions, services, and tools to improve customer and employee satisfaction since 2009.

117 countries

Our service is already being used in 117 countries.

3000 organisations

Our customer list includes more than 3000 leading retail and service chain organisations worldwide.

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© 2020 Smiley Feedback Ltd     |     BMG, 4 Acre Road, Reading, RG2 0SX     |     UK Company No: 11353874