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About us

HappyOrNot and Smiley Feedback


The pioneers and global leader in instant customer and employee satisfaction reporting with our innovative feedback smileys. We deliver world-class service on time, without exceptions.

Our broad experience in both European and US markets has enabled us to gather an extensive worldwide market intelligence database.


Thanks to our unique insight to most industries and a leadership team made up from global industry leaders, we have a firm background to help you increase your customer and employee happiness.


Smiley Feedback Ltd

We are a UK registered company and authorised sales partners of the HappyOrNot®service.







1.5 billion feedbacks

Developing innovative tools and services to improve customer, employee & student satisfaction since 2009

The HappyOrNot service is being used daily in 135 countries

Our customer list includes over 4,000 leading retail and service chain organisations worldwide.

Growing daily by the millions, the feedback data we collect helps companies create better customer experiences

Contact us, ask for a quote or book a free online demo

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