About Us

HappyOrNot®

We are the global leader in instant customer and employee satisfaction reporting with our innovative feedback smileys. We deliver world-class service on time, without exceptions.

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Our broad experience in both European and US markets has enabled us to gather an extensive worldwide market intelligence database.

Thanks to our unique insight to most industries and a leadership team made up from global industry leaders, we have a firm background to help you increase your customer and employee happiness.

Smiley Feedback Ltd

We are authorised UK sales partners of the HappyOrNot®service.

Since 2009

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Developing innovative solutions, services, and tools to improve customer and employee satisfaction since 2009.

117 countries

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Our service is already being used in 117 countries.

3000 organisations

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Our customer list includes more than 3000 leading retail and service chain organisations worldwide.