Since HappyOrNot’s founding in 2009, the four coloured smiley buttons have been pressed 1 billion (1,000,000,000) times by customers and staff giving feedback to organisations.
To put this in context, traditional receipt-based and online surveys usually have a response rate of less than 2%, meaning 50 billion people would need to be sent surveys to generate the same amount of feedback.
HappyOrNot’s 1 billion feedbacks is also approaching DOUBLE the amount of reviews on TripAdvisor.
Amongst key headlines,. the 1 billion feedbacks reveal that Norway has the world’s happiest customers, compared with the US @49th and the UK at 49th.