Turning feedback into live Business Insights

Safe feedback in the New Normal has never been easier.

"People continue to give feedback in high volumes when given the opportunity".

  • “Touchless” Feedback options

  • Antimicrobial Screen Protector

  • Antimicrobial Buttons

  • Hand Sanitiser Holder

The HappyOrNot® feedback solution.

Simple and Effective. For all business types.

Wherever you want feedback, the HappyOrNot® feedback solution is always the same.

Customers, employees, students, consumers, guests, website visitors, and more.


Feedback results in store

Improving made Easy

Get the most for your business with the world’s leading feedback solution and easily transform feedback into usable business insights.

Uncover Pain Points

Improve experiences

Increase loyalty and referrals

Better brand and reputation management

Grow revenue

Step I: Measure

Use our globally-recognised Smiley Devices to capture feedback from your customers, colleagues and users in seconds.

Step 2: Monitor

Using live analytics, our Reporting Service translates your feedback to show how users are feeling about your service right now.

Best feedback report

Step 3: Improve

Use your feedback results to make better business decisions to improve your service. Data-driven decisions.

Re-measure feedback to see what your customers think of your improvements.


Continue to Measure - Monitor - Improve to improve USER EXPERIENCE and strengthen your bottom line.

Your Smileys. Your choice.

The perfect range of feedback devices to suit your needs

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Best Seller

Tells you WHY people are unhappy and quickly shows you how to improve your business.

3 versions available

Smiley Terminal best feedback device

The Original


Quick, fun & anonymous.

Collect maximum feedback in high-traffic areas.

5 versions available

Smiley Digital

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Online Presence

Connect with your online customers with instant, high-volume, and actionable feedback

3 versions available

Creating happiness in every business, worldwide

Contact us - Get a Quote - Book a FREE Demo
Learn more about how we can help you transform your business with real-time CX & EX insights.
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Need help?

Visit the HappyOrNot handbook

© 2021 Smiley Feedback Ltd     |     BMG, 4 Acre Road, Reading, RG2 0SX     |     UK Company No: 11353874