Turning live feedback into actionable business insights

The HappyOrNot® feedback solution.

Simple and Effective for all business types.

Measure - Monitor - Improve

Wherever you want feedback, the HappyOrNot® feedback solution is always the same for customers, employees, students, consumers, website visitors, guests and more.

Step I: Measure

Use our globally-recognised Smiley Devices to capture feedback from your customers, colleagues and users in seconds.

Smiley Feedback Devices

Step 2: Monitor

Using live analytics, our Reporting Service translates your feedback into easy to read widgets & graphs, showing you how users are feeling about your service right now.

Best feedback report

Step 3: Improve

Use your feedback results to identify service highlights and pain-points. Make data-driven decisions to improve CX & EX and make your users happier.

Re-measure feedback to see what your customers think of your improvements.


Continue to Measure - Monitor - Improve to improve User Experience and strengthen your bottom line.

Feedback results in store

Improving made Easy

Get the most for your business with the world’s leading feedback solution and easily transform feedback into usable business insights.


Uncover Pain Points


Improve experiences


Increase loyalty and referrals


Better brand and reputation management


Grow revenue

Your Smileys. Your choice.

The perfect range of feedback devices to suit your needs

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Best Seller

Tells you WHY people are unhappy and quickly shows you how to improve your business.

3 versions available

Smiley Terminal™

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The Original


Quick, fun & anonymous.

Collect maximum feedback in high-traffic areas.

5 versions available

Smiley Digital

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Online Presence

Connect with your online customers with instant, high-volume, and actionable feedback

3 versions available

Creating happiness in every business, worldwide

Contact us, ask for a quote or book a free online demo