1 Million Feedbacks Every Day

You can rely on our data

 Touchless Feedback. 

Smiley Link for email, web, sms & more.

Touchless consumer feedback

The HappyOrNot® solution. For all businesses

Whoever you want feedback from (customers, employees, students, guests etc) and whether you want to record feedback in just 1 location or a 100 locations, the HappyOrNot® feedback solution is the same for all organisations.


Use our globally-recognised Smiley Devices to capture feedback from your customers, colleagues and users in seconds.

  • Smiley Touch - tells you WHY

  • Smiley Terminal - quick & easy feedback

  • Smiley Digital - our online & "touchless" solution

Step 2: LEARN

Using live data analytics, our Reporting Service translates your feedback to show how users are feeling about your service right now.






customers, employees, students, guests etc

are they very happy/happy/unhappy/very unhappy

 easily identify when they gave you feedback

pinpoint the exact place causing problems

what's making them happy or unhappy?


Use your feedback results to make data-driven decisions to improve your business.


Monitor your results to see how well these improvements are being received.

Step 4: REPEAT

Listen - Learn - Improve 

Continue to LISTEN - LEARN - IMPROVE to strengthen your user experience (CX & EX) and increase your bottom line.

Turning live feedback in to usable business insights has never been easier

Your Smileys. Your choice.

The perfect smiley feedback devices to fit your needs

TCH crop 350h.png

*Best Seller*

Tells you WHY people are unhappy and quickly shows you how to improve your business.

3 versions available

Smiley Terminal best feedback device

*The Original*


Quick, fun & anonymous.

Collect maximum feedback in high-traffic areas.

5 versions available

Smiley Digital

SWEB phone 01 350h.png

*Online Presence*

Connect with your online customers with instant, high-volume, and actionable feedback

3 versions available

Feedback results in store

Improving made Easy

Get the most for your business with the world’s leading feedback solution and easily transform feedback into usable business insights.

Uncover Pain Points

Improve experiences

Increase loyalty and referrals

Better brand and reputation management

Grow revenue

Our range of Smiley Feedback devices coupled with 24/7 access to the Reporting Service make capturing and analysing user happiness simple, saving you time to focus on making business improvements. 

Creating happiness in every business, worldwide

Contact us - Get a Quote - Book a FREE Demo
Learn more about how we can help you transform your business with real-time CX & EX insights.
Leave us your details and we'll be in touch!
  • Facebook
  • Twitter
  • YouTube



Workplace Well-Being

Need help?

Visit the HappyOrNot handbook

© 2020 Smiley Feedback Ltd     |     BMG, 4 Acre Road, Reading, RG2 0SX     |     UK Company No: 11353874