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Why 4 smiley faces?

A middle button = unreliable results

There will always be four smiley faces

There's proven psychology behind the choice of four smiley faces rather than three or five. 


Human Nature shows that people will take the easy option if there's one available.


Example: when giving a review and asked to score between 1 and 5, how often do we score 3?


For the company asking for feedback, this tells them nothing of value.

For that reason, at HappyOrNot there will always be four smiley faces to choose from:

Positive Feedback

Smiley dark green 600
Dark Green = Very Happy
Smiley light green
Light Green = Happy

Negative Feedback

smiley pink
Pink = Unhappy
Smiley red
Red = Very Unhappy

Contact us, ask for a quote or book a free online demo

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