Improve Your Business with Customer Feedback

One complete solution

Our smiley feedback solution makes capturing and analysing feedback so easy, saving you time and energy to focus on making successful improvements.

Feedback Collecting Smileys

Approachable, anonymous, and easy-to-use, our Smileys help you listen to your customers and employees in all business environments.


Smiley Terminal™


Collects maximum customer feedback in high-traffic areas


Smiley Touch™


Discovers the root by asking WHY they pressed that smiley button


Smiley Wall™


The  " space-saver" smiley terminal. Place it anywhere.


Web Smileys™


Cover your online presence to measure user experience

Intelligent Data Analytics

Track your performance

Our web-based Reporting Service helps you track and manage your performance by transforming your feedback into data analytics that are clear and actionable.

Intuitive charts and graphs help you pinpoint issues and uncover causes, and trending data makes measuring and validating your improvement actions effortless.

Access your feedback data 24/7 via the web or free App (iOS/Android)

Quick View – your performance at a glance

Quick View gives you an instant overview of your key performance results summarised in easy-to-understand, informative widgets.Quick View helps you focus on the most important information, and save time getting it.


With immediate access to your key performance status, you can make necessary improvement decisions faster and more effectively.

1. Key Findings

Shows the status of key service performance data, at a glance, over a selected period.

2. Overall Distribution

Displays the amount of happy and unhappy customers, to show how much room for improvement is possible.

3. Development

Visualises the performance development, as the Happy Index or Negative Percentage, from a selected period to date.

Analytics – digging deeper into your results

Analytics offers your feedback results in interactive charts and graphs, enabling you to research long-term trends and pinpoint exact times and places of service decline.

The drill down functionality and data exporting gives you full control to analyse your past and current performance results, so you can make more informed improvement decisions for the future success of your business.

4. Total Results

Visualises the percentage and total amount of responses, to give an immediate overview of participation and performance.

5. Comparison

Displays the results of all locations, from top to bottom performers based on the Happy Index, to show locations needing most support.

6. Hourly Distribution

Shows the amount of feedback and Happy Index, for every open hour of operations, to easily spot low performing hour

Increase satisfaction across all business areas

Visit your business sector to learn about improving the customer and employee experience!

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Need help?

Visit the HappyOrNot handbook

© 2020 Smiley Feedback Ltd     |     BMG, 4 Acre Road, Reading, RG2 0SX     |     UK Company No: 11353874